The Objectives

  • Maximise investment and return
  • Guarantee an exceptional customer experience and integration
  • Ensure a smooth and effective operation
  • Prevent expensive mistakes
  • Impartial advice independent to any spa brand or supplier
  • The Focus

    Creating, opening and operating a successful spa or wellness facility requires a true understanding of the necessary business requirements, whilst always putting the customer at the forefront of what is being created or offered. My own extensive knowledge and experience will be provided and, dependent on the project’s specific needs, a bespoke team of industry experts will be formed.


    Any of the following services can be engaged individually or as a complete service for the vision of a new spa development or for the relaunch of an existing facility, needing a new direction.

    + Project Viability

    • Market research
    • Competitors analysis
    • Business planning
    • Project feasibility

    + Vision and Concept

    • Concept creation and brief
    • Assist with project team selection
    • Facility selection, size and adjacencies
    • Suitability of floor plans, focusing on operational flow, maximizing revenue opportunities and a seamless customer journey

    + Detailed Design Guidance

    • Essential design, detailed development and operational guidance for the project team, including reviews of all drawings from:
      • Lighting designers
      • M & E specialists
      • Pool and heat specialists
      • Audio specialists
      • I.T specialists
      • Landscape architects

    Paula Perkins Spa Consultancy does not draw as part of their services but will advise and guide the clients design team or will use other contacts and relationships to establish an exceptional project team in its entirety, dependant on the project or client’s needs.

    • Hardware review
    • FF & E guidance and review of items chosen, to ensure suitability and longevity
    • Development of heat experience areas and pools including introduction to suitable suppliers
    • Review of heat experience and pool drawings
    • Development of the fitness and mindfullness areas including suggested suppliers for equipment and layouts
    • Review of finishes to ensure their suitability
    • Signage, I.T and security requirements
    • Music supplier guidance and installation requirements
    • Site visits, installation inspections and snagging

    + Pre-opening

    • Pre-opening critical path
    • Preopening budgets including operating stock and equipment lists.
    • Professional and Retail product vendor recommendations, selection, negotiations
    • Uniform selection
    • Uniform design – assist with the creation of the uniforms for each staff member and choose appropriate suppliers.
    • Linen requirements and design
    • Treatment menu of services & Wellbeing programming
    • Wellbeing cuisine and refreshment guidance
    • Selection of a suitable spa software system

    + Marketing

    • Collateral creation for effective marketing and maximsing capture rates
    • Logo creation
    • Website guidance and development
    • Marketing plans and PR strategy

    + Recruitment

    • Create an appropriate staffing structure
    • Screening, interviews and trade testing for all positions
    • Preparation of job descriptions

    + Training

    • Create a pre - opening training plan
    • Prepare chosen venue for all training requirements
    • Training for the Spa team in the following modules
      • 5 Star Standards for operational excellence
      • Taking effective bookings
      • Upselling and yield management
      • Effective retailing
      • Treatment knowledge, benefits and contraindications
      • Brand standards training
      • Treatment room set up
      • Hygiene and sterilisation procedures
      • KPI management
      • Stock control and inventory
      • Effective merchandising

    + Operational Support

    • Business reviews and audit of current business performance and resort integration
    • Financial analysis
    • 5 Star standards assessment with recommendations
    • Mystery shops

    "The most successful Spas are not just about how they look and operate, but how they make you feel."